What are you doing to make and enhance a connection with your customers? When it comes to spending money, the customer wants to know who you are before they commit. They are curious about your values, morals or habits. And the easiest way for them to have their curiosity curbed, is for you to [...]
Are you ready to start thinking like an entrepreneur? That’s the definition I ripped of off thefreeddictionary.com, but here is how I would define the word entrepreneur. en-tre-pre-neur n.A person who takes a giant leap of faith, gets their teeth kicked in about a dozen times, but continues to strive towards a predefined [...]
Ready…aim…FIRE! When you are designing your advertising, you have to be aware of your targeted audience. For example, if you are in the business of selling Over-the-Counter drugs, and you are attempting to build awareness of the product and the symptoms it treats, you will have to write two separate ads that appeal to [...]
As Seen In the May Issue of Selling Travel Magazine! Are you ready to kick your travel business into overdrive? What I am about to reveal is not for the “weekend warriors!” These tactics are only effective if you’re seriously interested in growing your business to unforeseen levels of success. All of us are in [...]
mas·ter·mind – n. A highly intelligent person, especially one who plans and directs a complex or difficult project: the mastermind of a robbery. tr.v. mas·ter·mind·ed, mas·ter·mind·ing, mas·ter·minds The definition above was derived from www.thefreedctionary .com Imagine if you harnessed the power of a mastermind group. A bunch of professionals whose only goal was to help [...]
If you don’t know who Jay-Z is, you need to Google it! I’ve expressed to you via this Blog probably upwards of a gazillion times (might not be a real number) that the headline means everything when designing advertising that sells. The absence of a compelling, attention grabbing headline could mean the difference in money [...]
Rosser Reeves stated in his famous book, Reality in Advertising, that each advertisement must make a proposition to the consumer. Each must say, “Buy this product, and you will get this specific benefit.” Every car seat is built to safely secure your child in the event of an accident, every pair of running shoes is [...]
