2013 April

6 Ways to Differentiate Yourself from the Competition

Rosser Reeves stated in his famous book, Reality in Advertising, that each advertisement must make a proposition to the consumer. Each must say, “Buy […]

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The Two Questions You Need To Answer Before Calling Yourself A Business

If I asked you who your ideal customer was, and you responded by confidentially saying…  “Everyone!”  I would be forced to whip out the […]

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Facebook users BEWARE! There’s a whole lot of Phishing going on

Wikipedia.org defines Phishing as follows: Phishing is the act of attempting to acquire information such as usernames, passwords, and credit card details (and sometimes, […]

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7 Crappy Things I Noticed When I Walked Into Your Business

Don’t call the cops! I’m not stalking you, but I did stop by for an inspection. When it comes to increasing sales and profits, […]

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Do You Trust Yourself to Be Happy? The 5 Steps I Took To Safeguard My Happiness

*CAUTION* You will find no satire in this post, nor will you find any marketing knowledge. All you will find is an expression of […]

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