7 quick tips to writing a bad-ass sales letter
Does snail mail still work? With the ever-growing mass of junk email recipients are receiving these days, the traditional sales letter is making a […]
Read MoreHow to Avoid a Benefit Barrage Backfire
If you’ve been a loyal reader of our Bent Business Babble, then you already understand the importance of clearly identifying the benefits associated […]
Read MoreSam Walton Was a Spy! 5 Ways to Perform Competitive Research
Sam Walton was well-known for his covert shopping sprees to competitive businesses like K-Mart and Price Club. His missions revealed weaknesses in his […]
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