Advertising Rules of Engagement: 6 Ways to Improve Target Accuracy
Time, repetition, and a ton of research goes in to creating effective advertising. Notice that I didn’t throw money into that equation. Advertising is […]
Read MoreMake Them An Offer They Can’t Refuse: A Lesson In Mafia Business Ethics
“I’m going to make him an offer that he can’t refuse.” ~Don Vito Corleone The movie The Godfather anchored this phrase in concrete as […]
Read MoreThe Passion of the Purchase! A Valentine’s Day Special
February 14th is always a day when the sale of chocolate in the shape of hearts, sugar-coated candies with provocative sayings, and fine wines […]
Read MoreWho is Bent Business Marketing & Can Andy Sokolovich Be Trusted?
You may follow me on Twitter, LIKE me on Facebook, read my blog or even have met me on the streets, but do you […]
Read More5 Categories Every Client or Customer Fits Into
Bill Bachrach in his famous book, Values Based Selling, noted that there are only five categories a customer, or in his case a client, […]
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