How to defeat purchase resistance by promoting long-term value
Are you creating advertising that emphasizes the long-term value of your product or service? With more and more families experiencing financial hardship these days, […]
Read MoreHow to sell to a grandma with a key chain and a Flyers jersey
What do you have in common with your customer? The answer to this question will reveal a sales and marketing tactic often missed by […]
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Getting Your Business Recognized: 5 Ways to Speed Up the Process!
I live in a town of approximately 28,000 people. Clinton, IA, nestled right along the eastern edge of the state along the Mississippi River, […]
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Email Tip #2: Signature Blocks
What does your email signature block look like? If you’re like most people, you’re sticking with the widely accepted; first name, middle initial, last […]
Read MoreAn 8 minute message that guarantees success…but it’s not what you think
I came into the office today and I hit the proverbial “wall.” So instead of writing a blog post, I made this video. If […]
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