Advertising Rules of Engagement: 6 Ways to Improve Target Accuracy
Time, repetition, and a ton of research goes in to creating effective advertising. Notice that I didn’t throw money into that equation. Advertising is […]
Read MoreMake Them An Offer They Can’t Refuse: A Lesson In Mafia Business Ethics
“I’m going to make him an offer that he can’t refuse.” ~Don Vito Corleone The movie The Godfather anchored this phrase in concrete as […]
Read MoreIs A Website Necessary for My Business to Thrive?
Everyday someone approaches me with a question about building a website for their business. They want to know if it’s a smart investment, and […]
Read MoreHow to Use Images to Sell More Stuff: 4 Strategies for Snap-Shot Success!
Does adding a picture to your advertising increase the potential of making a sale? Absolutely! But it’s a little more complicated than that. When […]
Read MoreThe Passion of the Purchase! A Valentine’s Day Special
February 14th is always a day when the sale of chocolate in the shape of hearts, sugar-coated candies with provocative sayings, and fine wines […]
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