The 5 Factors of Great Customer Service
In their defining book, Delivering Knock Your Socks Off Service, authors Thomas K. Connellan and Ron Zemke detailed the five criteria for providing your […]
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The greatest marketing tip of all time
Marketing is simple when you begin to understand that the first product you need to market is yourself. Before I get into the meat […]
Read MoreHow to Avoid Selling Stale Doughnuts
I am about to assign you some homework. This exercise is going to take you approximately ten minutes, but could earn you up […]
Read MoreAdvertising Rules of Engagement: 6 Ways to Improve Target Accuracy
Time, repetition, and a ton of research goes in to creating effective advertising. Notice that I didn’t throw money into that equation. Advertising is […]
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