sales

5 Categories Every Client or Customer Fits Into

Bill Bachrach in his famous book, Values Based Selling, noted that there are only five categories a customer, or in his case a client, […]

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5 Essential Steps To Writing A Successful Advertisement

People don’t want to read advertising. Especially yours! An hour goes by, a day, a week, and the phone lines are silent. Your anticipation […]

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What the beer industry can teach us about effective advertising

Every customer has a certain criteria that must be met before making a purchase decision. The cool thing is, you have the ability to […]

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From Sale to “See Ya” In Ten Seconds or Less! Small Business Marketing In A World of Distractions

No matter what service you offer, or what product you sell, every single one of you is a marketer! At one time, marketing just […]

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“He was so rich, that he could have bought anything he wanted! But the first thing he bought after winning the lottery was…

Sorry to disappoint! But the above headline was structured to reveal the desire, we have as humans, to leave no thought incomplete. If an […]

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